The Nashville City Paper reports that E.G. "Ed" White, a Nashville construction contractor, has developed a bilingual phrasebook to bridge communication gaps in the construction industry.
"The growing number of Spanish-speaking workers on his crew has required White to communicate the best he can with hand gestures and slow, deliberate speech, which can waste precious time when there's a job to be done."
"White parlayed his frustration with the language barrier into a business opportunity. He's self-published a book that helps contractors translate common construction commands and phrases into Spanish - with a Spanish-to-English version included as well."
"Since the first 500 copies of Lingo Guide for Builders came off the presses a couple of weeks ago, many of White's acquaintances in the industry have been very receptive to the book, said his publicist, Brenna Davenport-Leigh, owner of Hellbender Marketing."
No comments:
Post a Comment