Tuesday, August 24, 2004

NASCAR detours through Mexico City to build Hispanic fan base

"NASCAR is heading south of the border next year. It has scheduled a Busch Series race March 6 at the Autodromo Hermanos Rodriguez road course in Mexico City."

"[Nashville Superspeedway General Manager Clif]f Hawks understands the move from a business standpoint. There are approximately 38.8 million Hispanics in the United States, and they currently represent 9 percent of NASCAR's fan base."

"Hawks notes the booming Hispanic population in Nashville and says, 'Having NASCAR racing in Mexico will attract a lot of these folks to our sport. The marketing possibilities are very exciting. Again, my only reservation is that if all of this eventually leads to a Nextel Cup race going to Mexico that's not good for our track here.'"

The Tennessean

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