The Conference Board says that there were 6 million Hispanic families in the U.S. in 1990, more than 10 million today, and there will be 13.5 million Hispanic families in the U.S. in 2010, with $670 billion in purchasing power. Camilo Cruz, founder of Latino Institute for Development, Education & Responsibility, says the Hispanic market's current purchasing power is $200 billion. Cruz was the speaker at the recent launch of Conexion Americas' "Avance" small business program.
Some estimates put the Hispanic population in Nashville at 200,000.
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