Friday, March 18, 2005

Mexico City embraces NASCAR race, attracts Nashville speedway's attention

A recent NASCAR race in Mexico City turned out 94,000 enthusiastic fans, catching the attention of a Nashville track which has not previously targeted the U.S. Hispanic market.

"'It's definitely an attractive demographic,' said Cliff Hawks, vice president and general manager of Nashville Superspeedway, which plays host to a pair of Busch Series races this year. 'The potential is there for it to become really big in the future.'"

"Hawks said his track has made no special effort to cultivate fans among Nashville's growing Hispanic community, 'but that could change, considering the tremendous reception we saw in Mexico City.'"

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