Friday, August 5, 2005

Ingram picks up bilingual guide for contractors

The Nashville City Paper reports that the Lingo Guide, a bilingual phrase book for the construction industry, has been picked up for distribution by the giant wholesaler Ingram Book Co., based in LaVergne.

"Ed and Tina White wrote and self-published the English/Spanish translation guide as a way to help Ed communicate with Hispanic members on his crews. The book contains phrases specific to construction, culled from White's 15 years of doing remodeling projects in Nashville."

"The Whites didn't seek out Ingram; the wholesaler approached them after reading about the guide in the June 8 edition of The City Paper."

"Within a week after submitting the book for review, the Whites were informed that Ingram's supplier relations department had welcomed the book into the Ingram family. Now, the Whites will work with an Ingram buyer to market the book to Ingram's vast network of retail accounts, Tina White said."

The June 8 story in the Nashville City Paper was highlighted in the Hispanic Nashville Notebook here

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