Friday, May 6, 2005

Metros market to Hispanics, kick off soccer season tonight

The Nashville City Paper reports that the Nashville Metros kick off their season tonight.

"The Metros open their 18th soccer season, and fourth straight year in the Premier Development League (PDL), Friday night against the Austin Lightning."

"The first four games count toward a berth in the U.S. Open Cup."

"The Metros are in the PDL’s Mid-South division with Austin, El Paso, Dallas-Ft. Worth, Memphis, New Orleans and Laredo. They play 16 games with eight at home, all at Ezell Park, and eight on the road."

As promised last July, the team is marketing to Hispanics. The Tennessean reports that the club's players represent a more international fan base, and they brought to their board of directors one of Nashville's premier Hispanic marketing consultants.

"The diversity push includes Coach Obed Compean, a Mexican-American, as well as a team featuring players of six nationalities."

"'I think now that if a Mexican fan or Honduran fan or fan of any Latin American nation wants to come see a game, they'll see people they can identify with,' Renner said. 'That was one of our goals.'"

One of the Metros' long-time players, Danny "Freight Train" Devall, said that the team's play has also taken on a Latin style, according to an article in the Tennessean profiling the 32-year-old midfielder.

"The Metros added Marcela Gomez, owner of the Hispanic Marketing Group, to the franchise's board of directors. Her Nashville-based business helps advertisers target Spanish-speakers."

"A Spanish language Web site,, is under construction."

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