Tuesday, May 10, 2005

Music City Motorplex schedules improvements for Hispanic fans

The Nashville Business Journal reports that the Music City Motorplex will be making overtures to attract Hispanic race fans.

"The racetrack will be converting to bilingual signage, bilingual personnel and announcers. Also, the Motorplex will add a Spanish page to its Web site, Latino menu items to its concession fare, and bring in Hispanic drivers to compete in races."

"The initiative is being directed by Eva Melo's Latin Market Communications in Nashville."

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