Monday, December 11, 2006

Spanish-language campaign against drunk driving launches with big-name support

MADD poster

MADD, Metro Police, State Farm among many sponsors

WKRN reports in this story on a new campaign to educate the Spanish-speaking Hispanic community about the dangers of drinking and driving. The media and word-of-mouth effort, coordinated by Nashville-based Conexion Americas, includes this print advertisement and this radio spot.

"Metro Police are partnering with Conexion Americas on the initiative. Officer Rafael Jimenez, along with Juan Borges, plan on putting their Spanish skills to good use to warn against drinking and driving."

"Sergeant William Keeter with Metro Police Traffic Analysis told News 2 that of 80 fatal car accidents this year, 12 of those were caused by Hispanic males. He also said Hispanic drivers are less likely to use their seat belts."

Other organizations sponsoring the campaign include State Farm Insurance, Mothers Against Drunk Driving (MADD), Spanish-language television station Telefutura Channel 42, and ten other local Spanish-language media outlets.

More details from the press release:

Over the last few months, the Middle Tennessee area has witnessed a disproportionate number of high profile drunk-driving accidents involving members of the Latino community. These accidents have resulted in several fatalities and serious injuries. Conexión Américas, a local non profit agency and its partners are deeply concerned with these events. Campaign sponsors are announcing an educational awareness campaign against drinking and driving targeting the Hispanic community in Middle Tennessee.

This awareness campaign focuses on the Spanish speaking community. The campaign, which coincides with the beginning of the Holiday season, includes printed media, radio and television.

Update December 26, 2006: The Tennessean reported here on the campaign.

No comments:

Post a Comment

Related Posts Plugin for WordPress, Blogger...