Tatia Cummings leads Hispanic Emerging Market Initiative to $5.8 million in new business, 700% growth in bilingual and bicultural employee baseThe Nashville Region has won a 2006 SunTrust Diversity Award in the Enterprising Achievement category for their Hispanic Emerging Market Initiative.
SunTrust’s Annual Diversity Awards recognize the achievements of groups and individuals within the bank who exemplify leadership in diversity. These champions are leading SunTrust’s quest to become an inclusive organization where the diversity of our employees, clients, suppliers, and markets is respected and leveraged.
Tatia Cummings, Nashville Emerging Markets Coordinator, has led the Emerging Market Initiative since 2005. In that time she and her team, the Hispanic Affinity Group, have reached 15,000+ people of Hispanic origin. The Hispanic Affinity Group members include Sol Valarezo, Luciano Scala, Shane Merrill-Facio, Cecilia Melo Romie, Rodrigo Aguilar, Mauricio Anda, James King, Karina Beron, Richard Bishop,Alexander Rivera, Marc Ware, Daniel Fischer, Tom Lasley, Denise McBride, Ruben Murguia, Amanda Weaver, Renee Drake, Sandra Kihm, Missy Williams, Adriana Nuñez, CJ Olson, Joseph Martinez, Carlos Murgas, Darwing Martorrell, Sam Saunders, and Kevin Ryan.
The group has been responsible for growing relationships within Retail, Private Wealth Management and Mortgage. Cummings and her team have brought in $5.8 Million in new business. They have also assisted in growing the SunTrust bilingual and bicultural employee base by 700%. Cummings and the Hispanic Affinity Group have been successful in positioning SunTrust as a bank of choice for Nashville’s Hispanic community.
Winners were selected through nominations reviewed by a selection committee. The winners demonstrated the best results measured against a rich mix of evaluation criteria that included clear focus and objectives, management commitment and involvement, new business closed and leads generated, new hires and candidate referrals, employee engagement, creativity and innovation, scope of impact, and enhanced branding and reputation.
To learn more about the Diversity Awards or the Hispanic Affinity Group contact Tatia Cummings at 615-748-4847.
SunTrust Banks, Inc., headquartered in Atlanta, is one of the nation's largest banking organizations, serving a broad range of consumer, commercial, corporate and institutional clients. As of June 30, 2006, SunTrust had total assets of $181.1 billion and total deposits of $124.9 billion. The Company operates an extensive branch and ATM network throughout the high-growth Southeast and Mid-Atlantic states and a full array of technology-based, 24-hour delivery channels. The Company also serves customers in selected markets nationally. Its primary businesses include deposit, credit, trust and investment services. Through various subsidiaries the Company provides credit cards, mortgage banking, insurance, brokerage, equipment leasing and capital markets services. SunTrust’s Internet address is suntrust.com
Photo: Tatia Cummings