The Tennessean reported here that Country Radio Broadcasters Inc. is presenting the results of a landmark study about attracting Hispanic listeners to the country music genre. The event is today at 4pm; details below.
More about the study can be found in this March 2007 story on the Hispanic Nashville Notebook.
WHAT: Presentation: "The Hispanic American Relationship to Country Radio and Music"
WHEN: Wednesday, August 1st, 2007 - 4:00 PM
WHERE: Massey Performing Arts Center Belmont University 1900 Belmont Blvd Nashville, TN 37212
COST: $20 at the door or online at www.crb.org
EVENT: The study of 600 Hispanics nationwide, age 12-49, and their relationship with Country music was commissioned by Country Radio Broadcasters, Inc. and conducted by Edison to examine the growth potential of the format among America's most rapidly expanding demographic group, Hispanics. It shows the tremendous potential for growth in attracting "the newest Americans" to the Country format. There will be a panel discussion following the presentation. Panelists include Mike Dungan, President Capitol/Nashville (Record Industry); Kevin King, Program Director, 95.5 The Wolf WSM-FM (Radio); Gary Overton, Executive VP/GM EMI Music Publishing Nashville (Music Publishing); Bobby Roberts, CEO The Bobby Roberts Company (Talent Agency); Rick Trevino, Warner Brothers Records (Recording Artist). The moderator is Ed Salamon, Country Radio Broadcasters' Executive Director.