Thursday, January 4, 2007

Cunza, Jay in new marketing venture

C/J & Associates has Hispanic focus

multiple updates; see below

The Nashville Business Journal reports that Nashville Area Hispanic Chamber of Commerce* President Yuri Cunza and former Telefutura 42/Solo Nashville Vice President & General Manager Bob Jay have formed a marketing company called C/J & Associates. The article states that the company "will focus on clients looking to reach the Hispanic market" and that it will also "work with Hispanic-owned and operated businesses."

The article cites Cunza's background in acting, producting and directing, as well as his hosting of a bilingual TV segment on WSMV-Channel 4 in 2000. Jay's experience in network affiliate television includes his previous position at Telefutura 42/Solo Nashville, one of Nashville's locally-based over-the-air Spanish-language television stations (see below update). Jay was also involved in efforts last year to create a Hispanic Media Association in Nashville, which never materialized.

*Hispanic Chamber 101: There are four Hispanic chambers of commerce in Middle Tennessee: the first three are the Franklin Area Hispanic Chamber of Commerce, the Nashville Area Hispanic Chamber of Commerce, and the Tennessee Hispanic Chamber of Commerce. The Tennessean profiled these three chambers in this article in June 2006. A fourth chamber was incorporated later in 2006 (the Middle Tennessee Hispanic Chamber of Commerce) but no activities have been announced.

update 3:40 p.m. 1/4/07: This story has been updated to reflect Jay's prior employment status at Telefutura and the current status of the Hispanic Media Association.

update 4:40 p.m. 1/4/07: More corrections:
  • There is more than one Spanish-language over-the-air TV station in Nashville (see previous Hispanic Nashville Notebook stories about Telemundo (appearing on WSMV-DT, Channel 4.2 and Comcast channels 246 and 611) and Univision affiliates).
  • The connections between WSMV and Cunza relate to the program "Nashville Gospel" which aired on that station in 2000. The program periodically featured Cunza in a 3-minute bilingual segment called "Hispanos de Hoy." Cunza's bio on the C/J & Associates web site has more, as does this 2005 interview with Cunza by the Tennessean.

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