Nashville banks keep trying for Hispanic customers

Hispanic population estimated to be 38,000

The Nashville Business Journal reports here on the efforts of Nashville banks to get Hispanic customers:

Middle Tennessee's growing Hispanic population brings both challenges and opportunities for area banks.

On one hand, the group that's estimated to be 38,000 strong and growing, presents an opportunity for banks to gain new customers to increase deposits and grow loan portfolios.

The online article is restricted to print subscribers. It features SunTrust's Tatia Cummings, who is often cited in stories about Hispanic banking in Nashville (see earlier stories mentioning Cummings in February 2007, December 2006, and November 2005).

Photo by Jen Jen