Thursday, July 21, 2005

Mexican NASCAR driver will race at Music City Motorplex reports that Oscar Ruiz, a Mexican NASCAR driver, will race July 29 at the Music City Motorplex.

"Oscar Ruiz, one of the top young drivers in the new NASCAR Mexico Desafio Corona series, will race on July 29 at the Music City Motorplex in Nashville. The 'Vampire' as Ruiz is known in Mexico, will drive the GM powered NASCAR Late Model stock car that took NASCAR Busch Series champ Randy LaJoie to third place on June 10 at the Motorplex."

"Music City Motorplex President Joe Mattioli has long been a supporter of NASCAR Mexico and has been actively pursuing the Hispanic community in Nashville. Hispanic programs at the Motorplex include bilingual signage, bilingual personnel and announcers, a Spanish page on its web site, Latino menu choices at concession stands and now a Mexican driver for the first time."

Eva Melo’s Latin Market Communications from Nashville handles the track's Hispanic marketing. Nashville's Spanish-language broadcast television station Telefutura will also support the marketing effort. In Mexico, promotions include flying over fifty prize-winning fans to Nashville.

Gates open at 6pm. The first race starts at 8:05pm. Tickets are $10 for adults and free for children 11 and under.

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