The Columbia Daily Herald published this AP story about the Tennessee Department of Tourism's decision to advertise in Spanish-language newspapers and translate its web site into Spanish. A German version of the site already exists. An incomplete draft of the Spanish version is here.
According to the story:
“The idea is to be all inclusive,” said Phyllis Qualls-Brooks, a spokeswoman for the department. “We have multiple cultures — the census tells us that — and we know (Hispanic) culture is part of our potential market.” ...
The department is advertising in four Spanish-language newspapers that have a combined circulation of about 85,500 in Nashville, Memphis and Knoxville.
But the ads, which feature a Hispanic family on an outing to an aquarium, will also run in rotation with other ads in national magazines that are not part of the ethnic press, Qualls-Brooks said.
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