Tuesday, April 21, 2009

Manuel launches everyday consumer apparel for Opry's new downtown store

Manny Cuevas in-store appearance 1-2pm tomorrow

Doors opened last Thursday at Opry Originals: The Shop On Broadway

"Indelible mark on country music fashion for more than four decades"

"They're not going to let me go wild"

Nashville's legendary clothier Manuel was at the launch of a new Opry retail store in downtown Nashville yesterday. Not only did Manuel introduce a new clothing line designed exclusively for the Opry, but Channel 5 reports here that he also designed the ribbon that was cut at the ceremony, "complete with rhinestones."

Manuel told NewsChannel5 that his Opry designs are toned down from what he regularly produces (maybe because what he regular produces are museum quality):
"You will find similar things, but not exactly the other, the classic Manuel garb. ... We're doing it with the Grand Ole Opry, and we have to adjust to that. Yes. They're not gonna let me go wild, I'm telling you."
Nonetheless, the Opry folks are calling the new line "exciting." Here is the press release from Opry.com:
Opry Originals: The Shop On Broadway opened in the heart of downtown Nashville’s famed Lower Broadway area at 300 Broadway Thursday, April 16. An official rhinestone-studded ribbon-cutting ceremony was held on Monday, April 20 (video here) and is being followed by a week of grand opening events.

Inspired by a design concept the designers deem “Country Archeology,” the free-standing, 5,000 square-foot store brings together the iconic roots of the Grand Ole Opry and country music’s contemporary culture in an eclectic collection of old and new, brought to life through media, graphic imagery, and re-claimed materials and finishes. Reminiscent of a market, the space encourages hands-on interaction and invite guests to discover and take home their own piece of the Opry lifestyle.

The store showcases an extensive line of lifestyle products including Opry-branded jeans, tops, and boots; gifts; local artisan merchandise; a new Opry Country Kitchen line of food products; dinnerware and home furnishings. The store also features entertainment including artist appearances and book/record signings as well as listening stations, photo opportunities, and a select food and beverage offering.

Included among the store’s apparel offerings is an “Opry by Manuel” collection of jackets, shirts, and jeans designed exclusively for the Opry by legendary clothier Manuel, who has made an indelible mark on country music fashion for more than four decades.

“Opry Originals allows us to fully celebrate the country lifestyle,” said Steve Buchanan, Gaylord Entertainment senior vice president of media and entertainment. “We will be able to offer a wide range of apparel including the exciting new ‘Opry by Manuel’ line and introduce new merchandise categories for the Opry including artisan/craft products and home décor items.”

“We expect the new store, with its one-of-kind merchandise offerings and uniquely-Nashville experiences to become one of downtown Nashville’s premier destinations,” Buchanan said. More than half a million guests visited the Opry’s store located within the Grand Ole Opry House in 2008.

“Opry Originals is the ultimate marriage of heritage and hip-factor, a celebration of both the history and future of country music in a style we call ‘Country Cool,’” said Paul Lechleiter, Chief Creative Officer of FRCH Design Worldwide, Cincinnati, Ohio, designer of the new store.

The 300 Broadway structure was built circa 1911 as the home of the Broadway National Bank. It housed banking institutions until 1987 and has been occupied by R.C. Mathews and The Mathews Co. since 1991.

Grand Opening Week Celebration Schedule for the remainder of the week

Grand Opening Week Hours:
Tuesday – Wednesday: 10:00 a.m. – 9:00 p.m.
Thursday: 10:00 a.m. – 10:00 p.m.
Friday – Saturday: 10:00 a.m. – 11:00 p.m.
Sunday: 10:00 a.m. – 8:00 p.m.

Tuesday, April 21
5:30 – 6:30 p.m. Point of Grace In-Store Appearance
Dove Award-nominees Point of Grace celebrate GMA Music Week by signing copies of the group’s CD How Do You Live (Deluxe Edition) at Opry Originals before an appearance at the Grand Ole Opry’s Songs Of Faith Signature Show at the historic Ryman Auditorium.

Wednesday, April 22
1:00 - 2:00 p.m. Manny Cuevas In-Store Appearance
Manny Cuevas, designer of Opry Originals’ new Opry by Manuel clothing line, will be in store signing items from the collection.

Thursday, April 23
9:00 p.m. Lorrie Morgan In-Store Appearance
Opry Originals extends it regular Thursday night hours to welcome Lorrie Morgan signing copies of her latest CD I Walk Alone following her appearance at Opry Country Classics at the Ryman Auditorium.

Friday, April 24
10:00 a.m. Opry Originals welcomes Country Music Marathon participants to town with a free headband to the first 200 persons who race in showing their marathon registration.
10:00 a.m. – 3:00 p.m. 650 WSM Live Broadcast

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