Friday, March 19, 2010

Amy Napier Viteri, Marcela Gomez, and Wendy Silva to teach better PR connections with Hispanic market at Tuesday lunch

Panelists Amy Napier Viteri, Marcela Gomez, and Wendy Silva
Lost in Translation:
How to Dispel Stereotypes and Better Communicate with Hispanic Audiences in Middle Tennessee

PRSA March Lunch
Date: March 23, 2010
Time: 11:30 a.m. - 1:00 p.m.
Location: Sunset Grill
2001 Belcourt Avenue

Learn about the fast-growing Hispanic population in Middle Tennessee and how you can better communicate with this important part of our community. The panel discussion will include insight about:

· The diversity and achievements of the Hispanic population in Middle Tennessee.

· What we can do to combat false stereotypes and myths about Hispanic members of our community.

· How you can improve outreach to Hispanic audiences in your public relations campaigns.

Amy Napier Viteri, News 2/WKRN
Marcela Gomez, Hispanic Marketing Group
Wendy Silva, owner and president of La Sabrosita Radio

Moderator: Peter Woolfolk, Communications Strategies

For reservations visit:

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